Save The Sea

Our journey to become an ethical and sustainable brand.

A collection made by using certified recycled polyester filaments derived from

post-consumer plastic bottles that pollute the sea


In recent years there has been increasing awareness raised to the planet’s ecosystems and wildlife, and what we as a species can do to ensure their survival. Global warming, wildfires and climate change are just some of the topics frequently highlighted. Current projections estimate that by 2050 plastic in the ocean will outweigh all fish that live in it. 

Paul&Shark is committed to developing new initiatives and programmes to protect our environment, working towards a greener future. From the installation of over 500 solar panels at our headquarters in Varese that generates 123,000 kWh of green energy, or being a patron of the Shark Trust to help in the protection of endangered sharks, Paul&Shark is constantly examining how we can become a truly sustainable, green, company.

Save the Sea is a collection with sustainability at the centre, without compromising Paul&Shark’s technical capabilities. Harnessing Paul&Shark’s fabric expertise and continuing its investment in the latest cutting edge recycling technologies, the collection utilises post-consumer plastic, transformed into certified recycled polyester filaments. Plastic bottles that could have ended up polluting our oceans are harvested, shredded and then sorted into colour.

Once the shredded plastic bottles are cleaned and sorted, they are heated into a viscous liquid and pushed through pressurised pipes before being forced out of a mesh producing long thread like structures. This undergoes more processing before it is an actual usable yarn. The fibre is then combined, stretched, heated and bonded together. Once bonded, the fibre is shredded for a final time, producing a raw material that can now be spun into polyester thread. It is this approach to how we can apply our expertise and know how to provide solutions to the plastic waste clogging up the sea, that will spearhead our industry’s adoption of greener, more sustainable ways of producing the garments we wear.