PROJECT 40

We celebrated 40 years of international success with an exclusive event: Project 40. The celebratory party took place during Milan Menswear in our showroom space in the heart of Brera. It was a truly special evening that brought together fashion and design thanks to our collaboration with the world famous design magazine, Wallpaper.

Three international designers were selected to reinterpret the symbols and style that have made Paul & Shark packaging famous around the world. We invited the Chinese designer Zhang Zhoujie, the American firm Ladies & Gentlemen and the Spanish designer Tomas Alonso to create anniversary packaging which will be produced in limited edition and sold all over the world. The aim was to reinterpret the historic symbols of the brand and the results were incredible!

Zhang Zhoujie designed the historic briefcase: inspired by the sea, it's designed to look like the jagged crests of a stormy wave. The classic can, reinterpreted by Ladies & Gentlemen, turns into a LED lantern with a traditional yet innovative appeal. The project created by Tomas Alonso delivers a sustainable vision of fashion and design that focuses on the environment, the central idea of the our AW 2016-2017 collection.